Media Week’s Closure: If Only We’d Paid More Attention To Marty McFly

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Scary to think that in 5 years it’ll be 2015.

2015! Thanks to the Back II The Future trilogy that year has always been big for me.

Part two taught me that by then I’d have trainers with power laces, my commute to work would involve a flying car and my sustenance would spring from pill-sized ready meals.

OK, so maybe I’m not going to get all those things, but I am getting something else the movie touched on: an almost unrecognisable media landscape.

The ‘news’

The news out of Haymarket yesterday regarding Media Week (and Revolution) was sad.

In fact, it seems this year we’ve mourned the passing of a print media title every other week.

Media Week’s ‘demise’ is particularly big for a number of reasons, but in my opinion the most notable one is the influence of ‘time’ – which has become the single most important factor in how we consume news.

It’s not a matter of print versus online (although that is a huge part of it).

We’ve simply got used to the fact that we shouldn’t have to ‘wait’ for news, we can have it whenever we want.

Especially media news. It travels faster than Doc Brown’s Delorean.

I’d argue that in the case of Media Week it’s biggest stumbling block lies / lied in its name.

And I’d argue that ‘Week’ is the word that deserves the most analysis / scrutiny.

In fact, ‘Media Millisecond’ probably doesn’t quite sum up how much the pattern of consumption has changed.

We simply just can’t have the timing of news dictated to us anymore, those days are done.

The big question: what does it all mean?

Are all weekly titles doomed?

I dare you to answer that! The only thing I can confidently say is that a huge opportunity is developing thanks to the thirst (addiction) for instant news.

I actually think we’re on the verge of a media explosion like we’ve never seen before…one that not even Marty McFly could predict.

AV

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