VIDEO: The most well-crafted brand of our generation

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In the last few weeks I’ve been talking with people about Barack Obama and his impact on the world.

I truly believe that one person in particular (also with ties to Chicago) helped pave the way with his own ability to market himself in an incredibly diverse marketplace…here’s an introduction to brand Michael Jordan

If you liked these, here are some links to some other great commercials featuring Michael Jordan (10 minutes just isn’t enough!):

Tell Me – Nike

23 vs 39 – Gatorade

Maybe – Nike / Jordan Brand

Look Me In The Eyes – Nike / Jordan Brand

Retirement In Reverse – Nike

NOTE: I’m in no way connected to any of the brands featured in this video. It is simply an educational look at marketing activity / best paractice.

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