Is Craig David on Twitter? Reckon he’d fancy penning a remix of ‘7 days’ – the social media version? Nah, me neither, so let’s go with this instead…
The following is the second part of The Comms Corner’s ‘social media time management in 2010’ series.
Part one looked at the “5 S’s” (Scan. Select. Schedule. Share. Sweep) – which is the daily process I use to stay on top of things as best I can (view original article here).
Part two (below) looks at a possible weekly social media time management process / template…so, here goes…
7 Days in Social Media, By Adam Vincenzini
Social media in 2009, for me, was very much about knowledge acquisition.
Social media in 2010? More knowledge acquisition coupled with an aim to increase the application of this knowledge.
And this is reflected in the template I’ve developed regarding how I plan to structure my weekly social media activity in 2010.
Now, before I get into it, I am a firm believer in the ‘one size DOES NOT fit all’ approach to this kind of thing.
This particular structure is based on my specific needs in my role as a PR consultant who in increasingly looking at ways to blend old techniques with new ones.
Come February, this might turn out to be completely impractical – but I hope the key guiding principals (outlined below) will remain intact – and if you do indeed take anything from this post, it is the adoption of a ‘needs based’ approach to social media.
The push vs pull of social media
Which really translates into give vs receive (acquisition) and collect vs create (application).
These elements (and attempting to get the balance right) underpin my personal approach to social media, but are also relevant (perhaps more so) if you are representing clients in this space.
As with any marketing / communications discipline, clients really only want three things: Strategy, creativity and delivery. This approach can help arm you with the ability to provide these things (to a degree).
The 2010 weekly planner
Monday aka Monitoring Day (collect)
According to Viveck Sharma, there are four pillars of social media monitoring: Analysis of competition, product improvement, management of reputation and outreach (full article here)
So whether you are acting on behalf of a client, or simply in your own ‘knowledge acquisition’ phase, make Monday the day you set up your monitoring for the week.
Here are some tools to help.
Tuesday aka Toolsday (collect and give)
The most important day of the week. Assign Tuesday to researching the latest tools and viewing demonstrations of the latest apps (and don’t forget share the ones you think are worthwhile).
For your clients, knowing what tools / infrastructure exists is critical, and on a personal level they can make your life a helluva lot easier.
A number of Blogs are dedicated to showcasing the latest tools and apps. So, ensure you have a couple goodies in your RSS feed.
Wednesday aka Community Day (give)
The day to ‘contribute’ i.e. comment on blog posts, connect with new people, contribute where possible – do your bit for the community.
The importance of taking the time to comment on other people’s opinions / thoughts / work in this space cannot be underestimated – assign 20 minutes each Wednesday to go through your favourite blogs and leave constructive comments. Only positives will result.
It would be great to go to this effort every day, but it’s simply not practical – but one solid day of ‘additional giving’ is mandatory in my opinion.
Thursday aka Press Day (create and give)
The day to release your content / opinions etc via your blog / channel.
Why Thursday? Well, several studies (including this one here) suggest that it’s the best day to push content out.
Although only limited, my own data regarding my Blog also corroborates this theory…so I’m sticking to it!
Also, assign a portion of follow up time to this – if people comment on your post, acknowledge and comment back as best you can.
Friday aka Freestyle Day (receive / give / collect)
A day to let your hair down a bit and have some fun / get involved in topics you wouldn’t normally – too much formality can take the fun out of things, so this day is just as vital as any other in relation to achieving a balance.
People are generally also more receptive to ‘fun’ topics on a Friday so if you are thinking audience first (which is my biggest belief in communications) then you’ll probably also make others feel just as good as you do by adopting this approach.
Saturday aka Silent (Day and) Night
I’m (going to try) and make Saturday’s my ‘day off’ in 2010 – leave all the gadgets and tools behind and give myself a break from it all. Just like in any other endeavour, rest and recuperation play a role in keeping you fresh.
Sunday aka Super Sunday (create)
After a week of mostly ‘collecting’ Sunday is the day to apply it all.
Write that week’s Blog post (you won’t be short on ideas).
Apply some of that week’s learning’s to some practical examples – perhaps even list ways you may have conducted a campaign / activity differently.
Use it as a day to formulate strategy and ‘big picture’ thinking.
Practical tip: review your Twitter feed for the week (and your favourites) on Sunday…amazing what you find when you take a look back.
As I mentioned up top, this approach may be completely inappropriate for you…or you might think that a weekly planner like this is unnecessary.
To be completely honest, I don’t know the answer – all I do know is that there are certain things I want / need to do each week and time simply doesn’t allow for them to eventuate every day.
Even if you don’t take every single tip / recommendation on board, I think you’d find it hard not to consider adopting a few of them…no matter the day or time.
This type of structure, in addition to he “5 S’s” should keep your time investment per day within a manageable level…or at least have other believe there is SOME method to your social media madness!
Do you have a weekly time plan?
Or think that some tasks take precedence over others?
Share your thoughts in the box below.
P.S An extra special thanks goes out to Steve Farnsworth and Mari Smith for their thoughts and tips in relation to time management…I’ll collate some of this thinking in early 2010.