5 Twitter Apps Every Marketer Should Test-Drive In 2010

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If you’re a person working in the marketing and communications industry you never (ever!) get tired of stumbling across tools that can make your life more productive and easier.

As Twitter continues to mature, so to have the apps / tools being developed for people working in these industries.

Importantly, the appropriate use of these tools should ensure clients / brands extract more value from social media platforms.

I’ve identified five tools that have the potential to ‘go big’ in 2010, especially for marketing and comms folk…both from a personal productivity standpoint and in the delivery of campaigns.

We’ve even secured an exclusive interview with the CEO of one of these apps…enjoy…

5 Twitter Apps Every Marketer Should Test-Drive In 2010

BuzzBox – A Personal News Filtering Service aka A PRs Best Friend

(Exclusive Interview with BuzzBox CEO, Anu Nigam)

This is still in Beta and in its very early stages, but judging by the effort made by the CEO of BuzzBox, Anu Nigam, in explaining this service to me overnight I have no doubt it will be a success.

I’ll let Anu do the talking:

“BuzzBox is going be your personal filtering engine for news, though right now we only do technology news. At the end of the month, we are going to be adding other filters outside of technology news and we are also going to improve the UI (User Interface). So you can look forward to some great changes.

“The current product helps users get through the noise of the news by creating a personal list of top stories of the day based on sources you select.

“So the top stories are different for everyone. The list is constantly changing as the news changes and stories get older they fall down.”

You can watch that video that explains it in further via the website.

I’ve just started using it and like what I see so far.

Tweet You There – The Conference Connector

I wanted to put this high up in the list as it made its ‘official’ debut at CES this week…hopefully attendees can provide us with some first hand feedback.

Firstly, you better get used to this term: Twelegates – yep, another annoying Twitterism (which the developers of this app openly own up to) but thanks to Tweet You There it might just take off.

What is it?

Tweet You There is described as a ‘data visualisation tool for the buzz happening at conferences’ which is only part of the story.

In time it could be ‘the tool’ for conference attendees, helping people to connect in real life…with more ease than they would have previously as the open database will let you know if one of your ‘contacts’ is at the same event.

ObectiveMarketer – The Campaign Manager

Mr AllTop himself, Guy Kawasaki, gives this a nice introduction:

“There is no better way to create, test, and modify Twitter-based marketing than ObjectiveMarketer. If you’re going to take heat for using Twitter as tool, you might as well do it well.”

What is it?

The closest thing to a complete central management system / tool for social marketing going around.

Suitable for both organisations and agencies, this enables the user to execute campaigns via the one platform, combined with analytics and insights to adjust / improve tactics as the campaign develops.

The developers make a point of this being a customer-centric tool – find out for yourself by signing up for a trial at http://objectivemarketer.com/

NutshellMail – The Twitter Personal Assistant aka ‘Lloyd’

I love this! If you’re an Entourage fan, I liken this to a Twitter version of Lloyd: a reliable social networking PA.

In their words Nutshell is “for the busy social networker who doesn’t have time to hang out online all day.”

What is it?

In short, this solution will send you a daily email providing you with a snapshot of your Twitter activity, including new followers, quitters, DMs, @replies and even custom search phrases.

So, if you’ve had a massive day of meetings, or a pivotal day in a campaign, this can give you an update all at once and you won’t have missed a step.

It also incorporates other platforms like Facebook and LinkedIn.

CrowdCampaign – Twitter-Powered Contest Tool

I haven’t used this yet, but I’d like to try it out.

What is it?

CrowdCampaign is a social tool for building brands via contests / competitions

It’s used by ad agencies, event managers, social media marketers – anyone who wants to leverage the power of the social web to build a brand via interaction / engagement.

(Apparently) it is ‘easy to customize and manage, you can launch a Twitter-powered contest including a branded promotional site in minutes from your desktop’.

Like I said, I haven’t tried this one, but it appears as though it could be a neat solution.

A couple of others worth checking out include:

TuneIn – “Brings you the media that’s important to you right now.”

SocialWare – A ‘social middleware platform’ that helps distinguish between professional and personal content across all platforms.

As with any tool / app that is relatively new on the scene, it will take a while to assess usefulness and impact.

But they are worthy of a look…and perhaps may become ‘big players’ in 2010.

Have you tried any of these out? Let us know how useful you found them.



  • Reply January 10, 2010

    Geek Girl

    I've never heard of any of these tools so thanks for sending them my way – I like the sound of BuzzBox and Tweet Comparison. Will have to check them out!

  • Reply January 11, 2010


    Likewise – thanks Adam

  • Reply January 11, 2010

    Tara Geissinger

    Great round-up of new apps. I will definitely be checking into some of these!

  • Reply January 12, 2010


    I've never heard of any of these tools either. I'm excited. Thanks!

  • Reply January 12, 2010


    Thanks for sharing- a couple of these have really peaked my interest. I will be exploring more for sure!

  • Reply January 12, 2010


    Cheers for this Adam, really useful – now planning on using Crowd Campaign for a comp in a week or so,well let you know how it goes…

  • Reply January 12, 2010

    Daphne Bousquet, CMP

    Sounds like Tweet You There and Crowd Campaign will be great tools for me! Thanks for sharing.

  • Reply January 12, 2010


    Thanks, Adam, these all look worth exploring further! Wanted to alert you to another really useful social media service. TweetFunnel coordinates multiple users sharing a single Twitter account for collaborative tweeting. Mark Gibbs at NetworkWorld wrote yesterday that it's "the first service that adds workflow to managing a corporate social networking presence."

  • Reply January 12, 2010

    Adam Vincenzini

    Farrah, Tori, Kate and Daphne – thanks for taking the time to comment on this post.

    Love to know how you get on with these…you can never really tell ho useful they are until they've been given a solid test.

    Stay in touch.


  • Reply January 12, 2010

    Adam Vincenzini

    JD – thanks for the heads up, will check it out.

  • Reply January 13, 2010

    Chris Bucchere

    Thanks for the shoutout from the CrowdCampaign team (@bucchere, @mbuckbee, @clintonbon and @pbee)!

    Hope you'll give the tool a try — I think you'll find it very powerful and easy to use.

  • Reply January 13, 2010


    Thanks for putting together this great list!

  • Reply January 13, 2010

    Prateek Dasgupta

    Thanks for the info. ObjectiveMarketer is very useful service, the best I have found.

  • Reply January 23, 2010

    John Kim

    Consider looking into Spredfast. It is a more robust tool than ObjectiveMarketer

  • Is this 5 apps really helpful to us?

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