Defining Social Media: 140 Characters…from 140 Communications Characters…

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THE FINAL LIST HAS BEEN DELAYED BY 24 HOURS…AIMING FOR 10.00 pm 26 JAN…YOU WOULDN’T BELIEVE HOW MUCH EDITING IS INVOLVED IN 140 DEFINITIONS…

Thanks for taking the time to click through to this.

I have an idea that requires a little help from the great folk I’ve met via Social Media in the past 12 months.

Put simply, I’d like to ask 140 people / characters to give me their definition of what Social Media is / means…in 140 characters or less.

This could be very matter-of-fact, abstract, literal, personal…any interpretation you like.

The aim, is to get a collective feel for how Comms Pro’s in all corners of the globe feel about it, what it does / can do, and the role it might play as the space matures / evolves.

The plan is to then feature everyone’s mini-definition in a compilation post in the next couple of weeks.

As mentioned, I’m really interested in the thoughts / definitions of Comms Pro’s in particular, so if you have any contacts within your extended network that might be interested in taking part in this, please feel free to forward on the link.

Delivery

You have a few options:

1. Drop a 140 character comment in the box below

2. Send me an @ or DM

3. Send me an email via my email address.

In addition to being incredibly grateful, I’m more than willing to return the favour in any shape or form 🙂

Sharing

And, of course, this content can be shared, used, adopted by anyone once compiled…am sure it’ll come in handy for a number of you.

Thanks
Adam

63 Comments

  • What a cracking idea! Happy to help.

  • Reply January 19, 2010

    Jay Williams

    Listen, learn, engage .. it’s a conversation. Join in as and when it feels right

  • Reply January 19, 2010

    redcubemarketing

    Social media is a comms tool that cuts through barriers, offers opportunities that were previsously out of reach and levels the playing field

  • Reply January 19, 2010

    Caroline Bosher

    SM lets me traverse the globe and meet amazing people from my living room. Its a constant support network full of opportunity & serendipity

  • Reply January 19, 2010

    Nik Hewitt

    Where friends, fans, & evangelists are your PR team. Where everything is immediate. Where personal opinion is valued over direct marketing.

  • Reply January 19, 2010

    Jamie Garantziotis

    A borderless space to consume & share information & opinions- to engage directly with industry minds & develop personally & professionally

  • Reply January 19, 2010

    Matt Churchill

    Social media is the consumer’s realisation that they have the power to induce institutional change through online behaviour

  • Reply January 19, 2010

    Sean Cartell

    An innovative method of strategic communication, allowing participants to brand their product through instant two-way communication.

  • Reply January 19, 2010

    Adam Vincenzini

    Thanks so much for your mini-definitions – really cool to see everyone’s interpretation in the one place…will collate the DM’s and @’s over the course of the next week and publish the full list.
    Adam

  • Reply January 19, 2010

    Suzie Shore

    Social media gives power to the individual by enhancing our ability to listen, learn and share opinions & content with each other

  • Reply January 19, 2010

    Valerie Simon

    Great question Adam! I am really curious to hear how others define social media & what it means. Just sent you a DM and look forward to seeing the results!

  • Reply January 19, 2010

    Diane Meyer

    SM is connecting not collecting. Listen, share, polite, help, are all key to a valuable SM experience. If you view SM as not about you, the results will be rewarding. It is not about getting it but understanding it.

  • Reply January 19, 2010

    Irene Malin

    A new type of online media without hierarchy that enable people to talk, participate, interact, share and bookmark.

  • Reply January 19, 2010

    Paul Sutton

    Social media is a voice for the individual, a voice for the masses, a voice of endorsement & a voice of dissent. The power lies simply in listening.

  • Reply January 19, 2010

    Ryan Caligiuri

    Where movements are created through the spread of ideas with a community of like minded individuals.

  • Reply January 20, 2010

    Markus Pettersson

    Technological tools that help you to personally discover and relate to the world, and the world to discover and and relate to you personally.

  • Reply January 20, 2010

    Adam Vincenzini

    The response this this post has been phenomenal – every corner of the globe represented already and some really insightful definitions sent in via DM and email which I’m really looking forward to sharing – if you know of anyone else who might want to take part, please free to send them the link…places going fast though…75 definitions already submitted.
    Thanks
    Adam

  • Reply January 20, 2010

    Ben Smith

    Social media is PR’s biggest opportunity in 20 years

  • Reply January 20, 2010

    Stuart Witts

    By removing fear and giving everyone the opportunity to talk, Twitter awakens peoples minds to the true reality that exists around them.

  • Reply January 20, 2010

    Mike Lizun

    Where words, photos, videos, & ideas can be created and published by anyone, and shared with, searched for, found by everyone.

  • Reply January 20, 2010

    Jason Peck

    social media is the platforms, tools and content that enable quicker, deeper and more personal connections, communication and collaboration

  • Reply January 20, 2010

    Sergio

    Social Media is conversation, is share, is comunication, is flowing ideas, is peoples without walls, without forced roules and all of this is market, is business

  • Reply January 20, 2010

    KC

    Social Media is quasi borderless communications that connect us with our microcosm.

  • Reply January 21, 2010

    Kate the Great

    Relationship marketing. Communicating respectfully: listening to the consumers (giving them a voice), responding & building their trust.

  • Reply January 21, 2010

    web

    Social media is very popular, people to talk, participate, interact, share and bookmark.
    Web Marketing search Engine Optimization

  • Social media became very popular where people can interact and share with others

  • Reply January 21, 2010

    Jay

    Conversation, collaboration, investigation, characterization, simplification, product-creation, optimization, mobilization, monetization.

  • Reply January 21, 2010

    ch3wi3

    New communities brought about by sharing without physical or social constraint, characterised by technology, liberty, wealth & openness.

  • Reply January 21, 2010

    Chris Hall

    Engagement & collaboration across many levels. individuals,companies,charity;anyone with a voice and who can listen.

  • Reply January 21, 2010

    katie moffat

    Social media is like offline, traditional word of mouth but on steriods.

  • Reply January 21, 2010

    John Stevenage

    Mix with new people, observe their thinking, learn different topics – motivation for innovation at your fingertips!

  • Reply January 21, 2010

    Dustin Schmidt

    Social Media is a web 2.0 vehicle that enhances user engagement and participation through the promotion and evolution of influential ideas.

  • Reply January 21, 2010

    Anonymous

    People connecting where they work and play.

  • Reply January 21, 2010

    Carrie Yutzy

    Opportunity to know your customers better and improve your business by improving relationships.

  • Reply January 22, 2010

    Patti Schom-Moffatt

    Social Media is a tool for engaging with audiences comprised of people you would be unlikely to come across on your own.

  • Reply January 22, 2010

    Jason Berek-Lewis

    ‘Social’ can be frivolous, it can be a disraction or about procrastination. I prefer ‘Network Media’, a tool that builds connections.

  • Reply January 22, 2010

    Joe Dyble

    For brands, it’s an opportunity to be invited in, rather than knocking down the door.

  • Reply January 22, 2010

    Philip Young

    Social media is talking to people using technology. You may see and hear them but can’t touch. And usually you want others to join in.

  • Reply January 22, 2010

    Bristol Editor

    Redefining why, where and how conversation takes place.

  • Reply January 22, 2010

    LaceH

    Social media is community, conversation and discovery. Online interaction with the people, products, and companies who matter most to you.

  • Reply January 22, 2010

    Diane Hessan

    Vehicles that help people interact with each other online. Also: A field filled w/people of limited experience who insist they are gurus. 🙂

  • Reply January 22, 2010

    Trevor Young

    Social media is a catalyst for change- change in the way we connect with each other, change in the way businesses communicate with the world

  • Reply January 22, 2010

    Anne Maybus

    A way to seek and share information, friendship, loyalties and business support without losing independence or our own unique take on life.

  • Reply January 23, 2010

    Adam Vincenzini

    Big thanks to everyone who has left their definitions in the last 24 hours…aiming to publish the final list (including stuff sent via email, DM and @’s) on Mon 25 Jan.
    A

  • Reply January 23, 2010

    Matt Singley

    Social media is online content & communication that is interactive & dynamic, not controlled by any one person or entity.

  • Reply January 23, 2010

    Heather White-Laird

    Social Media is a stroll through a garden of internet delight, and an open door to connect with geniuses and jokers, friends and foes.

  • Reply January 23, 2010

    Kay Ross

    Social media = tools for listening, sharing, meeting, debating, connecting, asking, helping, selling, community-building, recommending

  • Reply January 23, 2010

    Kate Hughes

    For me social media is about two things: friendship and learning. Frequently (and fortuitously) the two overlap.

  • Social Media shrinks time and place; it imposes a stark brevity; it leads strangers to each other; gives booming voice to a whisper; turns two legs into an army.

  • Reply January 23, 2010

    Samantha Ogborn

    Social media epitomizes cyber self-expression for people and brands. It allows us to personalize communication and engage across the globe.

  • Reply January 24, 2010

    B.L. Ochman

    Social media=tools for listening, learning, interacting, helping – telling people what they want to know vs only what you want to tell them

  • Reply January 24, 2010

    David Clare

    Social media is the fun way to develop communities and become involved in activities you may have never done so before. As it is the fun way, it has become the best way.

  • Reply January 24, 2010

    rachel steed

    a revolution, a shift, the changing of the guard, the return of communication to it’s native form -> conversation <- the beginning

  • Reply January 24, 2010

    Michael Litman

    Social media is one of the biggest opportunities to brands online in recent history. It’s the real time web in motion.

  • Reply January 24, 2010

    Francie Grace

    A giant virtual newsroom in which questions & opinions are shouted out & quickly answered, with frequently spectacular & surprising results

  • Reply January 24, 2010

    Lauren

    To me, social media means learning, sharing, conversing and engaging. It’s about communicating and relationship building in real time.

  • Reply January 25, 2010

    Jennifer Sherlock

    To share your thoughts, passions, love of life and most of all to network, and bond in ways that were never thought of just a few years ago.

  • Reply January 26, 2010

    Emily Cagle

    Great idea, Adam. Really looking forward to seeing the final list…

  • Reply January 26, 2010

    Katie Colbourne

    Hi Adam

    Great idea – what about:

    “Is real-time multi-directional conversations taking place btwn stakeholders across multiple social platforms. This interaction is now key.”

    It’s really hard to get this into 140 characters, as could talk forever, but I hope this is ok.

    thanks
    Katie:)

  • Reply January 27, 2010

    Stephen Davies

    Communication. Community. Corresponding. Connections. Crowd Sourcing. Contributing. Still not *truly* social.

  • Reply January 27, 2010

    MarianneMorgan

    Widely misunderstood. It signals a shift towards openness, conversation and engagement and a huge opportunity for brands that get it right.

  • Reply January 27, 2010

    Scott

    Social Media is a unnecessary burden.

  • Reply January 27, 2010

    SmartStorming

    The global platform for open collaboration; a hotbed of #innovation and #creativity!

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