Foursquare and Gowalla (together): 231 (total), 192 (online), 39 (print)
Foursquare (and Social): 691, 532, 159
Foursquare (and Location): 623, 495, 128
Gowalla: 283, 229, 54
Foursquare and Twitter: 575, 450, 125
Gowalla and Twitter: 156, 116, 40
NOTE: A simple ‘foursquare’ search returned more than 1500 results but included mentions not relating to the social networking tool / app.
In essence, this very basic analysis tells us that foursquare is outperforming Gowalla in terms of media mentions by almost ‘3 to 1’.
The huge gap in frequency of combined ‘foursquare / Twitter‘ mentions vs ‘Gowalla / Twitter’ mentions is helping to position foursquare as the ‘next’ Twitter in the eyes of consumers.
And, as we now, PERCEPTION IS (OFTEN) EVERYTHING.
To finish up, I looked very briefly at the standard brand adoption model and the role PR plays in this process.
It’s still early days…but they are often the most important.