So, seeing as I can’t read newspapers, magazines are as close as I’m going to get right?
Well, no, actually, but…
Week three of my ‘no newspapers’ experiment called for a ‘reference point’ so I went and got one…PR Week.
I’d like to say ‘I’ chose PR Week as my ‘virgin’ magazine of 2010, but it actually chose me…I tripped over it on the way into the office today.
Don’t worry, I wasn’t hurt.
Now, I am very fond of our industry’s decorated rag but, as they say, timing, is everything.
And today it let me down…initially.
It’s not PR Week’s fault. It’s mine, this no newspapers experiment is sending me loopy (ok, loopier for some).
I was just craving some ‘hard’ news that was ‘in print’ and I didn’t get my fix. I wanted my head to hurt.
I also have been getting so much industry related news via digital channels of late that the last thing I wanted to read about was PR.
But as I said, it chose me so I let fate take it’s course and I read it from cover to cover.
(OK, honestly, I only skimmed the news section…I blame Twitter…unconditionally)
But then, like an angel from above…and the point of the post…
In no way is this an attempt to give PR Week’s Cathy Wallace a big head (some may say that ship has sailed…kidding, promise!), but she and her words made me feel ‘normal’ again.
Cathy took a deeper look into the whole ‘Braddock Name ‘n Shame’ scandal.
For those who aren’t familiar with what happened, a contributing editor at GQ decided to rip through most of the UK PR community, publishing individual emails on the process.
Anyway, Cathy was able to do the one thing that Twitter couldn’t do when it first broke: give it some balanced analysis.
How? Well, you can read it by clicking here but in essence the issue was given the time, measure and perspective it needed.
On Twitter, and other social channels, we tend to be drawn toward opinions we agree with, which appeared to happen when this story originally broke.
And, that ‘selective opinion gathering’ makes us more narrow which is one of my fears from cutting newspapers out of my life for the year.
Without a paper being shoved under my nose at every chance, I’m no longer being ‘forced’ to take more in.
I’m also not particularly fond of sitting down in front of my laptop to take in a big opinion piece because I spend enough bloody time in front it already for work, play and my regular doses of ‘mini-news’.
With all the talk about paying for ‘quality’ news floating about at the moment, I get the feeling I might be one person who’s more than willing to part with his pennies when that day eventually comes.
Week 3: A win for newspapers and quality print journalists.