STATUS NOTE: Apologies up front re: some of the inconsistent formatting I’m in the process of cleaning it up properly but it will take some time, will let you know when completely updated (as at 28 Feb 2010) – nevertheless, I hope it doesn’t take too much away from the content in the meantime, Adam
Compiled by Adam Vincenzini, Social Media
In the world of Communications, an ‘accurate definition’ is everything.
By clearly defining your ‘situation’ from the beginning, the task of developing and delivering a solution is made markedly easier.
However, it’s not very often that we have to ‘define’ a form of media.
But for the past 12 months, the ‘new’ kid on the block, Social Media, has caused a lot of debate in this respect.
In fact we appear to spend just as much time talking about ‘what it is’and ‘how it should be used’ as we do ‘using it’.
But there are a couple reasons for that:
1. Social Media is still misunderstood by a good percentage of consumers
2. For those who do use Social Media, it’s a very personal medium, and is often ‘defined’ by the user, depending on his / her needs
For communicators, this is particularly challenging.
Simple. Without some level of consensus, the job of obtaining buy in from stakeholders, consumers, internal staff and the like is a more difficult proposition in comparison with traditional and understood counterparts (and this is even without having the ‘measurement’conversation yet)
Even on a personal level,if you’re friends don’t ‘get it’ you are presented with challenges there also.
So, the motivation behind this post was ignited by that – how do I / we explain Social Media to someone in one sentence so they ‘get it’…or at least have a reference point when the subject pops up.
There was only one way to source this reference point, and that was by inviting 140 Communications characters to define Social Media…in 140 characters…and this is what came back…
To give us a place to start, I asked @BrianSolis for his definition, which although slightly more than 140 characters, is a nice benchmark:
Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
Interestingly, this is something he proposed a few years ago.
How does our 140-Army see it in 2010?
140 Social Media definitions, in 140 characters, from 140 Communications characters…
A)The definitions are in no particular order (i.e. THIS IS NOT A ‘RANKINGS’ LIST)
B) As it was Australia Day yesterday I’ve started off with a few Aussies, but as you’ll discover by the end, nearly every corner of the globe has taken part in this…which is powerful indication of what Social Media is capable of
C)There’s the occasional observation by me as you go down the list highlighted in green
D) You’ll notice an asterix (*) next to a selection of definitions / names – these are people I’ve met in the flesh in the last 6-12 months courtesy of Social Media, showing it’s ‘online to offline’ impact on my world (not to mention the countless ‘virtual’ friendships we’ve all struck up from around the globe)
E) Apologies for some of the formatting…Blogger can be a little sensitive at times and I fly out to Australia tomorrow…I hope you’ll excuse me on this one occasion…
@SimonMainwaring Social media is our collective consciousness made visible through synaptic technology that our gives shared needs, fears and hopes a voice enabling massive change
@JoanneJacobs Social Media are tools & services which facilitate communication between individuals for decision making, cultural exchange & conversation*
@trevoryoung Social media is a catalyst for change – change in the way we connect with each other, change in the way businesses communicate with the world*
@MarissaTree Social media: where the timeless rules of respect and integrity in communication lives alongside new ideas*
@jgarant A borderless space to consume and share information and opinions – to engage directly with industry minds and develop personally and professionally*
@DannyBrown Social media is the human engine oil. It doesn’t matter if you’re a Mini or Mercedes, you get an equal shot to compete in the race
@mattsingleySocial media is online content & communication that is interactive & dynamic, not controlled by any one person or entity
@dbreakenridgeSocial media means listening carefully and learning to share valuable information that bonds people and builds strong relationships
(Deirdre embodies this definition as well as anyone, a great example for many)
@ValerieSimon Social Media is a participatory form of media that provides opportunities to listen, share & engage using virtual technologies & practices
@leeodden Social media is technology that facilitates community & word of mouth. But what makes the social web work are the people
@EmilyCagle Adapt, answer, broadcast, collaborate, communicate, connect, create, engage, follow, lead, learn, listen, question, share
@blogtillyoudrop Content, Conversations, Community and Collective Intelligence*
@katiemoffat Social media is like offline, traditional word of mouth but on steriods
@chrish10 Engagement & collaboration across many levels. individuals,companies,charity;anyone with a voice and who can listen
@Beth_Carroll Social media is about building relationships and harnessing those relationships to build networks and interact
@swonderlin Social media is a revolutionary tool – bringing thoughts & ideas together from every corner of the world and in all facets
@glennhilton Socialmedia lets us share our unique take on our interests; to listen, learn & grow & to find great ppl to connect w/ as we journey together
@ChiaraCosenza SM is a set of online tools that allowed the democratization of communication worldwide through accessibility, simplicity & entertainment.
@lucysofiano Its a revolution of waterfountain gossip, cocktail party banter & has opened my world to new and exciting people, possibilities and places*
@Tyronevh It’s the integration of interaction with technology tools allowing one to interact, explore and most importantly learn from one another
format update complete to here as at 28 Feb 2010)
@GemmaCocker Joe Bloggs, please let me introduce you to Limitless Opportunity. Oh, hello, The Man, I’d love for you to meet, Bare All.
(One of my favourites, an injection of creativity)
@MarketingVeep Social media shrinks time and place’ it imposes a stark brevity; it leads strangers to each other; gives booming voice to a whisper; turns two legs into an army
@DustinSchmidt Social Media is a web 2.0 vehicle that enhances user engagement and participation through the promotion and evolution of influential ideas.
@JasonPeck social media is the platforms, tools and content that enable quicker, deeper and more personal connections, communication and collaboration
@jennifersherlock To share your thoughts, passions, love of life and most of all to network, and bond in ways that were never thought of just a few years ago
@MarisaCorser SM bypasses traditional media gatekeepers, giving you instant access to the most powerful, influential, & informative minds in the world
@katehughes For me social media is about two things: friendship and learning. Frequently (and fortuitously) the two overlap*
(‘Learning’ pops up a few more times and is something I hope we don’t take for granted…invaluable benefit)
@NadiaSaint Social media is communicating with – rather than talking to – a target audience. It’s about respect, context and (above all) common sense.
@carolinebosher SM lets me traverse the globe and meet amazing people from my living room. Its a constant support network full of opportunity & serendipity*
@SophiaLS> SM lets you look, learn, listen, connect, chat, smile, refer, recommend, act, lobby, fundraise, reward, promote and so much more
a source of knowledge, entertainment, opportunity and possibilities. Challenging and rewarding, it proves again that content is still king
SM is all about interacting & engaging to build relationships. It allows the world to connect & facilitates the exchange of info & ideas.
SM doesnt replace traditional communications; it is multi-channels to leverage and distribute mass data to unlimited, global audience
@stuscuba For me its the unrestricted flow & transmission of ideas through an intelligent and emotional network
social media is a way to connect with people around the world & use these thoughts, experiences & conversations within real-life situations
@steveology (Part B) A unique opportunity for brands to re-invent how they connect with consumers and gain their unfair share of customer mind and market share
(Part A) Allows you to socially and professionally communicate online with those otherwise out of your reach in the real world*
@princess_misia Social media is a democratization of online information. And an amazing way to meet like-minded people!
Social media is the engine of our creative economy,fueling human connectivity,innovation,prosperity, &a driving force in shaping our future
“My own, unique, opt-in world of inspiration, education and conversation.”
@fruchter: Social media consists of the five C’s. Conversation, community, commenting, collaboration and contribution. Social media is story telling.
@Resonata: Social media is media designed to be used by promoting social interactions through the web whether for personal or business use?
@PaulSmith7: Disliked Twitter at first. Then I found people with something to say, stuff to share. It links people. Like this. Networking without canapes
@traceyjefferies: Opens doors you never knew existed, 2 people you never would have met and opportunities you could only dream of – Internet cosmic ordering?
@PRNicoleV Social media is about engagement. It’s breaking traditional barriers b/w companies & people and allowing everyone to go right to the source.
@ruthseeley Social media expands the scope of community & stakeholder consultations, clearly linking customer service & corporate reputation management
@franciegrace A giant virtual newsroom in which questions & opinions are shouted out & quickly answered, with frequently spectacular & surprising results
Social media is a new way to interact and share. It’s (new)conversations taking place. It’s a revolution!
(Now, this is something that is often debated and a point which does belong in this post – after all, here we are again ‘talking about Social Media’ as opposed to using it – but, then again, we are attempting to define it more accurately so we can ‘just get on with it’ – not only that, Social Media gives everyone a chance to contribute unmoderated opinions which is healthy for society – anyway, the comments box is…)
@Aalia Social Media provides a democratic and borderless platform for the exchange of ideas, content, views and information.
@WillSturgeon Looking good: creativity soaring, audience self-selection making ‘targeted’ a self-fulfilling prophecy & scale killing risk of ghettoisation
@MarketingbyDM SM is connecting not collecting. Listen, share, polite, help, are all key to a valuable SM experience. If you view SM as not about you, the results will be rewarding. It is not about getting it but understanding it.
@IreneMalin A new type of online media without hierarchy that enable people to talk, participate, interact, share and bookmark.
@PaulatCirkle Social media is a voice for the individual, a voice for the masses, a voice of endorsement & a voice of dissent. The power lies simply in listening.
@vampyrse Technological tools that help you to personally discover and relate to the world, and the world to discover and and relate to you personally.
@volumegroup “Is real-time multi-directional conversations taking place btwn stakeholders across multiple social platforms. This interaction is now key.”
@stuartwitts By removing fear and giving everyone the opportunity to talk, Twitter awakens peoples minds to the true reality that exists around them.
@karimacatherine Social Media is quasi borderless communications that connect us with our microcosm.
@dannywhatmough It’s all about people and stuff; great stuff that motivates people to share and discuss
@litmanlive Social media is one of the biggest opportunities to brands online in recent history. It’s the real time web in motion.
@SJOgborn Social media epitomizes cyber self-expression for people and brands. It allows us to personalize communication and engage across the globe.
@kayross Social media = tools for listening, sharing, meeting, debating, connecting, asking, helping, selling, community-building, recommending
@LaurenBan To me, social media means learning, sharing, conversing and engaging. It’s about communicating and relationship building in real time.
Social media became very popular where people can interact and share with others
John Stevenage said…
Carrie Yutzy said…
Opportunity to know your customers better and improve your business by improving relationships.
Jason Berek-Lewis said…
Philip Young said…
Redefining why, where and how conversation takes place.
Diane Hessan said…
A way to seek and share information, friendship, loyalties and business support without losing independence or our own unique take on life.
Heather White-Laird said…
David Clare said…
Social media is the fun way to develop communities and become involved in activities you may have never done so before. As it is the fun way, it has become the best way.
Patti Schom-Moffatt said…
Social Media is a tool for engaging with audiences comprised of people you would be unlikely to come across on your own.
Message Engagement Division Immediate Alarming growth
Get involved and leave a comment in the box below.