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(Scroll down to the bottom of the post for 28 great tips on how to build and maintain your Blog audience and details of the DNA of the six major platforms)
If you are a regular reader of this Blog you’ll know I have a very tabloid-esque tendency to make my headlines rhyme.
Funnily enough, there ain’t that many words that rhyme with Blog so I was forced to settle on ‘go to the dogs.’
For those outside the UK who may not be familiar with the term, it means ‘become ruined’ (it’s actually a great example of a phrase’s ‘meaning’ changing over the years and worth a look, just click here).
As if by magic, that introduction leads me seamlessly on to today’s topic: Audience.
One factor in the make up your audience is geography
Using geography as the example, in the most recent full day, these are the locations where my Blog has been viewed from the most (by it’s subscribers):
And as you can see, even though I’m based out of the UK, the majority of my recent readers are based out of the USA (as well as Portugal and Russia) which is why I used a very English expression and explained it (even though I probably didn’t need to) to make a point.
And that point is: THINK AUDIENCE FIRST.
‘Audience’ is made up of several variables, with location only being one.
And, ‘target audience’ is really what should determine what your Blog is built around, but elements like your existing audience and latent audience are also worth keeping in mind.
Remember, a Blog might be online and it might be ‘social’ but it’s still a communications channel, and the old rules / principals still have a huge role to play.
Importance of audience (overall) in the Social Media space
So, in a round-a-bout way, we’ve identified why some Blogs never get off the ground or lose momentum – they lose sight of their retained and / or intended audience.
And this is why using Social Media channels for the ‘sake of it’ is also a risky move.
If your target audience doesn’t favour a particular channel, why use it?
One of the best posts I’ve ever read, and one I refer to regularly, is this one by Kent Lewis who outlines the DNA of six social media platforms.
It is excellent, and amongst some other helpful information tells us why audience is such an important factor in determining your overall traditional / social approach.
It also brings me to my final point.
Blogs are one element of the Social Media mix – they are, in my opinion, probably the most important – and they are often the ‘hub’ of your activity.
But they may not always be right for your audience.
In some cases a Facebook ‘page’ might be more suitable.
While I’m a firm believer in Blogs being the heart and soul of Social Media activity, I’d always make sure that for any project, my intended audience felt the same way first.
28 tips for building and maintaining a Blog audience
I found the following article / post as I was researching this one that really captures what you can and should do in relation to delivering a Blog that is right for your audience.
Bookmark it, print it off and sit it next to your desk…do anything to keep it nearby, it’ll definitely come in handy.
And, before you hit ‘publish’ have one last read and put yourself in the shoes of your audience – if those shoes feel comfy, press enter!