My Mum, who I love dearly, was our local council’s worst nightmare when I was growing up.
Roadworks, a flickering light, even littering, my Mum was a one woman vigilante, firing letters off on a semi-daily basis to ‘the man’ asking for things to get ‘sorted’.
If something wasn’t done, every coffee shop in the neighbourhood would have soon heard about it, others would starting voicing their disapproval, and a response usually followed pretty quickly.
Today, this handy work is increasingly being carried out via social media channels.
But my Mum doesn’t use social media.
My Mum, as she quite fairly points out, would rather be out taking the dog for a walk than glued to her laptop or phone, tweeting, checking-in or posting.
So, has my Mum lost her ‘voice’?
Last week I watched with some interest when James Whatley (@whatleydude) made a comment about an anonymous brand / service (see below).
Now, if James had dropped a brand name into that Tweet, I’d bet my house (if I owned one!) that the brand in question would have responded in a matter of seconds (assuming they were doing their job properly).
As a brand, you’d quite like James to say something positive about you rather than negative as his view can potentially shape the opinions of thousands…in an instant.
But what about my Mum?
Is she now invisible?
Should she think about using Twitter / social media to regain her voice?
Is this a compelling enough reason for everyone to use social media in some shape or form?
Do brands still take ‘old school’ feedback seriously?
I don’t know the answer, but you might…