10 foursquare secrets worth making ‘public’

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I’ve spent the last 10 days in the USA where the use of foursquare is far more advanced than it is in London (where I am based).

Interestingly, it is not just ‘users’ that are making it more useful, but businesses are doing their bit, creating reasons to check-in and be loyal.

Apart from using ‘tips’ more regularly (which I can’t recommend enough), I’ve had a little dig and collated a list of 10 things worth looking at to enhance your foursquare experience.

The last one, is particularly, ermm…relieving…

1. Suggest your own badge idea

Admit it, you’ve come up with at least one idea for a foursquare badge…haven’t you?

Well, don’t just talk about it, do something about it.

Submit your suggestions via the official form here.

2. Steer clear of your foursquare ‘enemies’ 

There is an app called Avoidr which keeps tabs on your ‘blacklisted’ friends and helps you prevent any unwanted run-ins.

You can also assign insults to those people…how very social!

Find out more about this app here.

3. Visualize your foursquare history with Google Earth

This is a neat way to bring your activity to life.

Follow the step-by-step guide located here and take a tour of your locations!

4. Claim your business on foursquare

For marketers / business owners, this function is very important.

Claiming your business gives you access to the associated activity and reporting required to gain benefit from the platform.

The step-by-step guide to claiming your business can be found here.

5. Adding an employee to your foursquare venue

This is really useful.

Foursquare, via the ‘claiming your foursquare venue’ function, allows you to add an employee / administrator to your account, helping improve the management of that venue.

Check out the step-by-step guide here.

6. Check in to two accounts from the same mobile phone

Are you managing both a personal and business foursquare account?

The simplest way to operate both is to install an application like Kickball.

By doing this, one account can be managed exclusively via Kickball and the other by the native foursquare app for your device.

More information available here.

7. Check in from your PC

Have you ever wanted to check in via your PC / Mac instead of your phone?

You can’t do this via www.foursquare.com, but if you go to www.foursquare.com/mobile, you can – handy.

8. Foursquare for businesses page

This page takes a bit of finding on the main foursquare site but is definitely worth a look.

foursquare.com/businesses provides the basics in developing specials, promotions and setting up analytics for a venue.

9. Find the best food around you with foodsquare

This is still in it’s early stages, but foodsquare.us allows you to search for the best places to eat via a mashup with foursquare recommendations / tips.

10. Find a place to ‘pee’ with Pee*Free

I have to end on something that might be the most useful development in the foursquare evolution.

Pee*Free helps you locate place to take care of urgent bodily function matters and even gives potential ‘sites’ a cleanliness rating!

Note: Some of the apps mentioned above are still in development phases and not available on all handsets / countries – but they do give you an idea of what is possible with this platform.

Have you discovered any other hidden gems?

Are you starting to notice that foursquare is becoming more useful?

Any thoughts would be really appreciated.



  • Reply May 25, 2010

    Samantha Ogborn

    Hi Adam,

    Great post you have here. I haven’t noticed any more hidden gems beyond this post, which means you’ve done a phenomenal job finding out about these on your own.

    I have prided myself on not using Foursquare but now I feel like as the tool has grown, I don’t really have a reason for not using it – unless, of course, I get lazy.

    Nice job 🙂

  • Reply May 26, 2010


    Another useful add on like Pee*Free is Assisted Serendipity.

  • Reply May 26, 2010


    This was very helpful. I have been trying to understand FS more and more, and this was very enlightening. Please keep me updated on whatever you find.


  • Reply May 26, 2010

    Michael Sommermeyer

    I found another app building on top of Foursquare that I think helps businesses ‘see’ and better understand how they might use the social-location app for their purposes: http://las-vegas.snacksquare.com/

  • Reply May 26, 2010


    not going to lie, Pee Free sounds awesome!

  • Reply May 27, 2010

    Zane Aveton

    Love this post. This is for the people who like to maximize their forward motion/consolidate their steps.

  • Reply May 27, 2010


    thanks for the info.it’s really useful though.

  • Reply May 27, 2010

    Adam Vincenzini

    I’m glad you found this post useful / helpful.
    I truly think that in time Foursquare and other location based apps / utilities will be a beneficial part of our daily routine…and fun.
    If there’s anything else is this area you’d like me to look into further, let me know 🙂

  • Reply May 27, 2010

    Zach Hurst

    Don’t forget http://www.snacksquare.com the FourSquare special directory!

  • Reply June 17, 2010

    Rhea O'Connor

    Thanks for this post! I am from the States and live in London and have been watching with envy at what's been happening across the pond. I am going back to NYC and Mpls this summer and am excited to Foursquare over there.

    Thanks for your post! Looking forward to trying it all out soon!


  • Reply July 24, 2010


    i find it very useful, thanks for sharing 🙂

  • Reply July 24, 2010


    I have been waiting two weeks now for 4SQ to get back to me about adding my business. It seems to be an manual process with no progress emails. I also suggested a badge idea, however it seems 4SQ lets other users answer for them and the response I got was "they don't have time for every silly gathering". Oops. Is that the answer 4SQ would like out there? True maybe, but they are

  • Reply July 29, 2010

    Alan Wolk

    Thanks so much Adam – found this via a RT – I’ve been using FourSquare for over a year now and did not know many of these tips, so very useful

  • Reply July 29, 2010


    @danny – email me at anna@foursquare and i can help expedite adding your business! sorry for the trouble, we’re doing our best to deal with the backlog but just rolled out a new foursquare for businesses FAQ section on http://support.foursquare.com/home


  • Reply July 29, 2010


    Outstanding info Adam. This stuff is so incredibly hidden from public consumption (why?), I’ve been searching for something like this. Much thanks!

  • Reply July 30, 2010


    I still haven’t signed up to foursquare yet and can’t really figure out whether or not it will be worth my while?

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