We’ve arrived at the third instalment in this series which looks at ‘100 useful social media learnings from 2010…so far…’.
In this post, part three, we’re going to look at productivity and content.
So, without further ado…
(Actually, there is a little ‘ado’ – I’ve been very fortunate to be shortlisted in the PR Readers’ Choice Blogging Awards along with some great people I admire I lot – if you’d like to submit your vote, click here).
100 useful social media learnings from 2010…so far…(part 3 of 5)
41. The social web is a bottomless pit – to help manage the time you spend on any single website it’s worth trying out x.minutes.at which will tell you how long you’ve spent in any one place in real-time. Handy…and a little scary.
42. Encouragingly, I am seeing more and more people make use of Twitter’s ‘favourite’ button as a way of flagging up content worth assigning proper time to – sync this up with favstar.fm to help rank links in order of priority even more.
43. Pre-set your monitoring into sub-folders – I use Google Chrome as my web browser, and for each client I’ve pre-set searches on them and their keywords by tool. For example, go to www.addictomatic.com, type in your search term and bookmark that search – you can view it at any time, in real time.
44. I tend to use TweetDeck as my main Twitter client – this is just a simple tip, but I put my client-related key word search columns on the left of the dashboard, encouraging me to monitor those streams as opposed to my personal ones (which I keep to the far right).
45. Use your ‘dead time’ more effectively – social media is a time vacuum, check in on Twitter, Facebook etc from your mobile while in transit (as much as you can), separating it from your ‘desk’ time.
46. When blogging, adopt different ways of presenting your content – for example, screenr.com is a great way of walking your audience through a website / service as opposed to a more traditional ‘written’ post – and it is LOADS quicker to complete too.
49. I mentioned evernote is part one of this series – make it even more useful by downloading the Google Chrome Web Clipper which allows you to file links / information with the click of one button in your toolbar. Genius.
50. I’ve been banging on about NutshellMail for a while now – it’s a free service which provides you with daily email updates about activity taking place in and around your key social media properties i.e. Twitter, Facebook etc – a HUGE time saver.
51. Make your content more ‘newsful’ – OK, it’s a terrible name but the sentiment has merit – don’t always adopt the ‘inverted press release model’ to the way you produce content. Instead, make it more timeless / shareable by adopting another approach outlined here.
52. Content and strategy are two words thrown around a lot in social media, but Steve Sponder’s visual outlining his approach to it is really worth keeping on file and referring to – view the full post here.
53. Write with your SEO hat on – create a list your relevant keywords and search phrases and refer to them every time you write a post / produce content. This will encourage you to ‘naturally’ include the terms you want your properties to be associated with / searched for.
54. Use Google Analytics and Google AdWords Keyword Tool to shape the content you are producing – both of these tell you how the world discovers your content and if tracked over time can tell you whether or not you are meeting the purpose / aims of your content (Jason Falls has written a great post on this which can be found here).
55. PostRank is a great tool to help you get an idea of the quality of content you are producing (based on pre-determined criteria). They also have a nifty little Top Posts Widget which can sit on your blog and ranks your content accordingly for you and your readers.
56. Where you ‘publish’ your content can have a big impact on how popular it becomes / how much it gets shared – Nike did something really clever with the launch of the recent ‘Write The Future’ World Cup video by making it ‘unsearchable’ on YouTube on launch day. This made passing on the ‘discovered’ link more exclusive / valuable.
57. When blogging, switch up your style of your posts regularly to keep your subscribers engaged – for my own personal blog, I’ve adopted the following types of posts this year at various times: Interviews, ‘how to’ posts, lists, infographics, opinion pieces, experiments, crowdsourced content, guest posts, investigative reports, case studies, tongue-in-cheek posts, creative posts, personal experiences, research-heavy posts, ‘series’ specials (like this one) and many more.
58. Experiment, experiment, experiment! The most valuable thing I’ve learnt this year is to use your personal blog to experiment / try things – it is THE BEST#BeMyGuest, #140from140 and the newspaper-less experiment were all experiments and have taught me loads.
59. I don’t do it enough personally, but always advise brands / others to use video content as much as possible – sometimes the best way to bring an initiative to life is by physically talking to your audience. This is especially powerful when demonstrating how a product works i.e. and iPhone app.
60. Try your hand at live blogging – my good mate Joanne Jacobs wrote a great piece for the COMMS corner a couple months back which outlined how to do it – it’s a great way of encouraging targeted interaction with your audience.
So, that’s part three in the bag.
I’ll aim to publish parts four and five in the next few days.