I’ve been running a survey on my blog this week, attempting to get a clearer picture of what people want from it going forward.
Thanks to a really solid response, I not only have that insight, but some really interesting feedback about the general DNA of an ideal blog.
Below are the key findings from the survey as well as the raw data, I think you’ll find it pretty useful…
What blog readers really want – Results
The big findings (outlined below) tend to indicate that when it comes to blogs, the human connection and ‘realness’ they exude play a huge role in success.
The big general findings:
- Nearly 70% or respondents feel that 2-3 new posts per week is the ideal amount (only 4% were hungry for new content daily)
- 70% of new blogs are discovered via Twitter / Facebook, with only 1% discovered via active subject searches
- Interaction with the blog author(s) is a huge element in blog loyalty / engagement – only 7% of people want a ‘contact-less’ relationship with their favourite blogger
- Interestingly, while video is recognised as one of the best ways to connect with an audience, only 8% or respondents consider video content as a vital element of a blog’s DNA.
- When it comes to sharing, we seem to put the interests of our networks ahead of our own (see question 4 results below)
The big PR / comms-related findings:
- Practical, evidenced-based content is the most desired with nearly 50% of people stating that the level of usefulness and practicality is what makes a PR / comm blogs stand out from the crowd
- This is backed up by 20% of people saying that case studies are hugely valuable (second only to tools and tips posts which came in at 25%
- Link round up posts scored quite poorly, with only 3% of respondents indicating that they are the type of posts they are most interested in receiving
- As far as capacity goes, people tend to have space for up to seven blogs on regular rotation (66% of total) while people who read more than eight blogs regularly formed the minority at 34%
What can we take from these findings?
Without any previous data to benchmark these results against it is hard to ascertain whether certain trends are emerging or not.
Nevertheless, some interesting results have definitely popped up.
I’ll now hand the raw data over to you to see if there are any nuggets / learnings you want to explore in greater detail.
Feel free to use the data as you see fit (but please credit the source if you do).
Thanks again to everyone who took part – hopefully this data comes in handy for everyone.
P.S I will announce the winner of the £50 Amazon.com gift voucher next Monday, 9 August.
NOTE: I can’t reiterate enough how small this survey is (as far as sample size goes) and that it has primarily been completed by PR / comms professionals.