It’s not rocket science.
If we listen, we know what people want, as opposed to forcing the issue, which can often lead to the opposite result.
Without getting too preachy, it is an approach we like to take at Paratus when it comes to social media.
Our three-step process is:
And, it’s constant – each element feeds into the other and should go on, and on and on – this paves the way for constant relevancy.
In addition to the more sophisticated listening tools out there, of which there are loads, I’ve developed a five minute routine that I go through each morning for each of the clients / topics I’m following at any given time.
It tends to be clearer when demonstrated live so here is a screencast the process in action using the weekly live Twitter chat, #CommsChat, as an example.
This is just going to provide you with the basics but more often than not, that is all you’ll need.
In keeping with the listening theme and tools, I’ve also embedded a presentation below which outlines the tools featured in the screencast in a bit more detail.
As I said up top, this is a nice and simple way to get a feel for your topic at a glance, and can open up opportunities as well as alert you to things that have the potential to become problematic.
If you’ve got some daily rituals you think are worth sharing, drop something in the comments box below.