There is no point pontificating about whether or not Quora will be the next Twitter.
However, much like Foursquare in 2010, it is worth monitoring to see if it becomes more popular amongst the all important mainstream.
In the meantime, there is one feature of the service which all brands can address today without too much hassle – Topic Pages.
Here is the scoop on this feature and what can be done to ensure your brand is represented in a factually correct manner.
How Brands Can Conduct Quora Topic Page Health Checks
One of the ways Quora sorts out the data it holds is by adding topic tags to questions.
Once a brand is featured in a question, a topic page is created i.e. quora.com/Groupon
In the right hand corner of the page will be a series of options, one being Create an FAQ which allows users to create a wiki of frequently asked questions about the topic.
Some brands, including Quora, have already started populating their FAQ sections, with information they know users will be seeking out on a regular basis i.e. How to use Quora while other subjects, like Social Media, feature links from wikipedia.
As most people have pointed out, Quora only requires a monitoring brief for brands at this point, but going beyond the standard questions and answers and checking features like Topic FAQs and general topic page is a worthwhile activity.
The following steps can help you carry out a basic Quora Topic Page health check:
- Type your brand into the question search box or try quora.com/
- If your brand pops up as a topic, visit the topic page
- Check to see if you have a Frequently Asked Questions or Create An FAQ option
- If blank, consider adding content to the section that is factually correct and will add value to users
- If populated, check to see if the information is correct / relevant – if it isn’t, edit appropriately
- You can add aliases to to the topic i.e. PR can be added to Public Relations
- You can also merge topics, so if there were two similar listings you can make the user experience simpler (and save some headaches in the long run)
To be honest, if you only performed one of these tasks, I’d recommend checking out your FAQs to see if they exist and are accurate or be need to be populated.
At the very least this ensures the on-going presence you have on the platform is as factually correct as possible without having to monitor / address every single question asked.