How to use YouTube to stimulate positive conversations online

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I was fortunate enough to be invited to take part in today’s AIMediaComms seminar in London.

The topic of the event was ‘Engaging Stakeholders for Effective Crisis Communications, Issues and Reputation Management.’

My presentation looked at the ways YouTube can be used to stimulate positive conversations online as I’m a big believer in being proactive as opposed to reactive.

Here is the presentation as well as a video which provides some additional context.

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