An Open Letter to Big Brands: Your Facebook ‘Grace’ Period is Over

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Dear Marketing Directors

We need to talk about your Facebook page(s).

Many of them are completely missing the point of the platform.

And some, well, they seem destined for the Facebook cemetery.

Why?

I’m glad you asked.

The ‘terminally’ ill pages all have one thing in common: ‘self-promotion-itis’.

Perhaps you have been given the wrong advice from the beginning.

Or, maybe pressures are clouding your judgement.you are under intense pressure to prove the commercial benefits of the money you’ve thrown at it so far.

Sadly (for you), your inability to I’m worried that many of them are on course for the Facebook cemetery.

I’m worried a lot ohave been either given terrible advice or you don’t understand the importance of playing the ‘long game’.

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