In the last few hours, yet another Twitter-storm has sent the traditional media into a spin and sports administrators into damage control.
It got a little more heated too:
To view the full exchange, visit this Storify link.
What can we learn from this spirited exchange?
Firstly, we need to consider all the perspectives involved in this event.
If I am Malcolm’s editor, I’m probably ecstatic that this has happened as it’ll probably lead to a few more papers being sold in the next 48 hours.
If I am Cricket Australia, I’m probably not too pleased that one if its players (and employees) is dealing with an important stakeholder in this manner.
If I am the player, I’m probably feeling a little isolated, wondering why journalists can give their opinions but players can’t do that same.
If I’m the journalist, I’m probably thinking the player was out of line, even though I baited him and got involved in a discussion not directly aimed at me.
How will each party deal with the issue?
It is likely that Warner will be fined by Cricket Australia for not complying with its social media guidelines and lighting a very public (and unnecessary) fire.
But, the journalist in question also needs to take some responsibility for firing back and extending the discussion (although he will probably say that is what his job is about).
This episode will most likely become one of those cautionary tales that sports administrators bring up in their yearly social media training sessions with players, highlighting the issues with airing opinions in such a public forum.
For me, it is yet another reminder that constant education is the key for anyone providing advice to high profile individuals who participate in the social media space.
And, discipline, which is a character trait required to make it to an elite level of any professional trade, is a non-negotiable in the social media space as well.
Image via thenational.ae