Introducing Kamber – a content marketing and social media consultancy

annoucning the launch of Kamber
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Today, I’m really proud and excited to announce the launch of Kamber (@KamberCo), a specialist content marketing and social media consultancy.

Kamber is the result of a joint venture between myself and the SenateSHJ Group and was established to provide clients with a partner that could drive genuine organisational change, helping to make content marketing and social media central to operational and commercial success.

Why is this important?

I believe it is important because most brands and businesses haven’t embraced the real opportunity social media has presented; a chance to become bona fide publishers.

The shiny carrot for brands who do embrace the publisher opportunity properly is a reduced reliance on paid and ‘institutional’ earned media (over time).

That’s right, if you are able to consistently produce and share content that adds value, you will be seen more, be trusted more and be recommended more.

It’s a long-term investment and it isn’t as sexy as a creative digital stunt or flashy app, but the impact is potentially greater and much more sustainable.

Kamber will strive to help clients embrace this opportunity and support them on that journey.

As part of the launch, I’ve prepared SlideShare presentation which looks at the five big content marketing challenges being faced by businesses right now.

If you’re interested in knowing more about what Kamber will offer clients, visit Kamber.com.au and have a look around.

Instead of getting too deep into the Kamber offer, I thought I’d tell you how the name of the consultancy came about.

It was, at times, a terribly frustrating process but I think we landed on something pretty neat.

Kamber – the name

 

When we first began writing the business plan we agreed that one of the most dominant traits of content marketing and social media is the pace in which everything moves. The rate of change is incredible and keeping up with it is important if you want to provide clients with the best advice possible.

We then looked at other things that move at great speeds and require constant innovation, optimisation and adjustments to stay ahead of the pack.

The thing that resonated with us the most was Formula One racing.

Teams and engineers are constantly looking at ways to improve the performance of the cars to enable the drivers to shine.

And, strategy plays a big part in winning too.

One of the things that F1 engineers do to improve the performance of an F1 car is adjust the camber (with a ‘c’). This is the angle made by the wheels of a car and when adjusted can improve vehicle performance including grip, handling, speed and control.

Camber (with a ‘c’) also has several other meanings in relation to cars and roads including the slight curve from the centre of the road which makes water flow to the side.

Kamber (with a ‘k’) will assume an engineer-style role for clients.

It will move, adapt and evolve in line with the space it operates in.

It will make the right adjustments to provide clients with optimum performance and results.

It will keep clients on the right track and improve their capabilities over the long-term.

It will adopt the right strategies to achieve the best results in the specific conditions faced by the clients we work with.

As mentioned, the naming process was pretty tough at times and I’ll share some of the lessons learnt and resources I referred to in a future blog post.

After more than five years of blogging this is one of the first times I’ve ever shared anything even remotely commercial.

Thank you for indulging me!

You can keep an eye on Kamber via Kamber.com.au, Twitter, LinkedIn and Google+.

3 Comments

  • Reply August 22, 2013

    Jonathan Bean

    Thanks for introducing us to Kamber. Having worked with so many marketing communications agencies over the past 10 years across both paid, earned and owned media projects I can definitely say that looking towards to next 10 years those that are providing a focus on content and social will be driving real value for their clients. As you say in the excellent presentation…if you are looking for the quick win or award then this is not the right area. However if you are a marketer that is looking to drive brand equity and organisational value through your work to achieve differentiation and competitive advantage with regard to your overall business strategy then this is exactly the right approach for you. Organisational change always follows technological change and organisational structures have and will continue to change to meet the developments in digital and social technologies. Kamber seems well positioned to provide value here and I look forward to following your journey. Good luck!!

  • Reply August 27, 2013

    Adam Vincenzini

    Jono, thanks for this and your thoughtful comments.
    I’m sure our regular conversations will play a pivital role in shaping Kamber over the coming years – I always enjoy the perspective you provide.
    Adam

  • Reply September 9, 2013

    Ed Bisquera

    Adam,

    Wow…wow wow! Awesome presentation, sir. Very clearly stated and what I’ve been preaching and thinking for the past 2 years, is definitely coming ever stronger in 2014 and years to come.

    Content marketing is the corner stone of a “REAL” SEO strategy…SEO more clearly spelled out as “social engagement optimization!”

    Very much enjoy your blog. Looking forward to make an acquaintance and connection with you on the social interwebz! 😉

    Peace,

    Ed Bisquera, Digital Marketing Consultant

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