GUEST POST: Merging technology presents a tricky stage for the digital generation…

By Anna Hughes (Twitter and LinkedIn)

(The Intro: Anna is an online product & account manager, project manager at E-mphasis and considered a thought leader in online visibility. So I thought it’d be fun to get her to use that knowledge and take us into the future…over to Anna…)

I came across a question on LinkedIn the other day; ‘What do you think the internet will be like in 2020?’

The answers were surprising and varied.

Some envisioned a future similar to ‘The Matrix’ where the internet is plugged straight into our brains, nice huh?

Some said that the internet will be as it is today, a virtual space supported, contributed and commented on by the digital population of the world.

The general trend from all the comments was that the future direction for the internet is the union of various web 2.0 functions into one dynamic platform.

As someone succinctly put it; “Eating, sleeping, reading, loving and living on the net…that’s the future of the internet!

Click here to view the full discussion.

I think that given the current way people are using the internet, there is a strong indication that we will be saving, editing and sharing documents on the same platform that we view films, micro blog and socialise.

This is all very interesting but what will be the implications for businesses marketing their brand message online?

The way we use internet has changed rapidly, even within the last three years. Some of this has been revolutionary, but negatives have been highlighted too.

LinkedIn and Twitter have recently synchronised so LinkedIn status updates can appear in Twitter and visa versa.

This week I saw a real social media ‘faux pas’. A User was tweeting informally to friends, and had not considered that the tweets were appearing in LinkedIn.

We all know that each social media platform has a different focus. The correct message, tone of voice and style needs to be applied to get the most effective response. The language used in this case did NOT suit the professional networking platform!

With Google Wave, the union of computer functionality is already happening. Although this is exciting, it is also one of my main concerns for the future of the internet as a communication medium. If the various platforms and functionality continue to merge, doesn’t it make it more difficult to separate your brand messages to fit the specific target markets out there? I am thinking that things could get tricky. . . .

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