5 online tools making social media simpler in 2010

I, like a lot of other people, enjoyed reading Jay Baer’s recent post where he outlined the 39 social media tools he uses in a typical day.

Like a lot of other people (I imagine), his post encouraged me to do my own ‘tools review’ – and, quite worryingly, I’d used / tested more than 100 tools in the first two months of 2010.

Once I stopped hyperventilating, I took a great deal of solace in the discovery of five tools / services that have made my social media world A LITTLE SIMPLER (so far) in 2010.

threadsy – integrated messaging hub

They say: threadsy is the world’s first integrated communications client. It combines email, Twitter, Facebook and the broader social web into a unique, enjoyable experience that provides deep context on the people you message with.

My translation: Gmail + Hotmail + Facebook + Twitter + IM + contact information + archiving = living ‘happily’ together on one busy looking, but manageable, screen (see below).

What’s missing? I’m a PC, so if it integrated my Outlook it could potentially mean I finally have the ultimate messaging solution. Nudge, nudge.

Evernote – online filing cabinet and sorter supreme

They say: Evernote makes it easy to remember things big and small from your notable life using your computer, phone and the web.

My translation: Electronic post it notes + an automatic filing system + user-friendly ‘searchability’ = a place I trust more than my bank to store, file and keep all the important information I find everyday, mostly online.

What’s missing? Until recently I thought it, like most other cool tools, it wasn’t available on Blackberry…turns out it is…lovely! I’m even tempted to go premium on this one…which as they point out is pocket change.

NutshellMail – social media personal assistant

They say: NutshellMail takes copies of all your latest updates in your social networking and emailing accounts and places them in a snapshot email.

The NutShellmail update is then set to your primary email address on your schedule.

My translation: New followers + latest quitters + latest direct messages + latest replies + latest status updates = my twice a day snapshot of the things I need to respond to / make note of.

This is such a time saver, it really is like a virtual personal assistant.

What’s missing? A nice cup of tea and some biscuits.

Posterous – easy-to-use, ‘mid-level’ blogging

They say: Posterous is the dead simple way to post everything. Just email us.

My translation: Twitter + Blogger / WordPress = the mid-sized love child of Blogging / Micro Blogging.

I use Posterous as my half-way house. If my Blog is my social media hub and Twitter is my real-time connection to the social-sphere, Posterous fills that gap in the middle, allowing me to post mid-sized bites / thoughts that require more than 140 characters but less than 250 words.

What’s missing? Until yesterday, I found posting images via the web option impossible – however this can be solved via a simple plug-in (h/t to @emilycagle)

AlertRank – Google alerts on steroids

They say: Better Buzz Management for Google Alerts. The ‘secret weapon’ of top SEOs, online marketers and PR pros, that helps them instantly identify top priority buzz, stay focused, and on top of their workloads and their clients’ expectations.

My translation: Google Alerts on steroids.

Once you’ve set up your Google alerts, this very simply ranks them in order of importance as the content featuring those key words ‘goes live’ and delivers them in priority order at times that suit you.

What’s missing?  this is now a completely free service for, with no fee attached – excellent – even more of a reason to use it.

So, there you go.

Not quite 39 like Jay’s impressive list, but if you fancy a bit of streamlining, these might come in handy.

Until next time.


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  • Reply March 7, 2010

    Jay Baer

    Thanks Adam for the kind words and the cool post. I’ve used Evernote, but could never adopt it fully. I’m a fan of Nutshell. Unfamiliar with Threadsy and Alertrank. I’ll check them out ASAP. I appreciate the heads up.

  • Reply March 7, 2010

    Adam Vincenzini

    J, my pleasure – I spotted a bunch of tools in your post the other week that I’ve since adopted – cheers!

  • Reply March 8, 2010

    Nikki Stephan

    Great suggestions! I wasn’t aware of some of these tools, but I’m a fan of Evernote. Thanks for sharing.

  • Reply March 8, 2010

    Dan Fuoco

    Info looks like it will be very helpful. I can’t wait to try some of these features and see how they’ll make me a better PR/SM specialist.

  • Some I hadn’t heard of here, which I’m now off to test! Thanks so much for this post!

  • Thanks for this post, there’s a few on here I’ve never heard of and am now off to test out. Cheers!

  • Reply March 9, 2010

    Matt Anderson

    Ping.fm, Seemic and Hootsuite are all better than Nutshell in my opinion in organising social media.

    Love Posterous, but its got to be WordPress for me for blogging. Matter of what you are doing really.

  • Reply March 9, 2010

    Adam Vincenzini

    Matt, those tools are great, and they all make up my mix of tools I use on a daily basis – this post was aimed at highlighting some tools that aren’t as well known, and some uncommon uses for tools that have been around.
    But yes, it does come down to what you are using them for.

  • Reply March 13, 2010

    Nancy Williams

    Adam, thank you for this post. I had heard of Evernote but never used it – I was using posterous instead but it doesn’t seem to work as well. You’re right, it is a better halfway house – I use it as a random lifestream.

    Seems threadsy is still in beta and you need an invite so I have signed up for that. But thank you – this is brilliant.

  • Reply April 12, 2010


    I downloadad evernote after reading ur post last week and I must say I love it! Really useful and fast to use.
    Thanks for sharing!

  • Reply August 22, 2010

    Chaunce Stanton

    Thanks for the tips. Looks like evernote is the take away tool. I signed up and love how it expands Twitter’s functionality to include note capture.

  • Reply August 23, 2010


    Great article. Posterous is awesome.
    If interested in Social Media Monitoring, check out Actionly-http://bit.ly/actionly

    Community Outreach Manager, Actionly

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