An Inside Look into Social Media Usage in the USA

A guest post from Jeff Esposito aka Billy Joel

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world.

One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel and Sir Elton John, by banging out on our keyboards for a joint composition.

If you were expecting crooning or sweet melodies, you’ve come to the wrong place. Instead we’ve turned our keyboards towards trans-Atlantic posts on our respective countries.

Adam struck first with this post on the UK’s statistics. I suggest giving a read as it’ll help you in your research.

Now it’s my turn to return serve and dish out the state of social media in the former colony.

The state of play in the USA

According to Pew, the top three countries in terms of adoption are:

  1. United States – 46%
  2. Poland – 43%
  3. UK – 43%

Sure 46 percent is nice to look at and show to bosses, but what does that really mean? To get a better understanding I’ll break down some statistics based on the major networks and the location based networks.


  • 70% of the US’ 149 Million Facebook users login daily (Ogilvy)
  • Facebook is the top visited website, accounting for over 8% of all online visits (Hitwise)
  • 46% of US small businesses utilize social media in their marketing mix (Vistaprint)


  • Americans spend 2 hours, 12 minutes per day on Twitter (Experian)
  • 62.14% of Twitter users are in the US (Sysomos)
  • 66.93% of iPhone users who utilize Twitter are in the US (Sysomos)


  • YouTube accounts for 86% of US online video watching, Hulu, the #2 site, receives just 7% (imediaConnection)

Location Based Networks

  • Foursquare’s largest check-in was in Washington D.C. with over 30,000 (Mashable)
  • Gen Y accounts for 44% of US’ location based network users (Forrester)

I get excited looking at these numbers that make up the overall percentage of the US social media population. As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.

Where do you see it going?

A big thanks out to Jeff for putting this interesting post together.

The fact that Americans spend more than two hours a day on Twitter has really drilled home its popularity and adoption for me – any thoughts on that?

Adam is the blog from Adam Vincenzini which focuses on social media and PR. Connect with Adam on Twitter or subscribe to his blog.

1 Comment

  • Reply March 4, 2011

    Mark W. Schaefer

    I nearly fell out of my chair at the Twitter usage number. It is incorrect. Americans spend 2 hours per MONTH on Twitter, not per day. : )

    Also, the You Tube video number inexplicably seems to ignore streaming services such as Netflix, which is storming up the charts and recently killed Blockbuster.


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