adam vincenzini

10 Facebook search tips and tools for PR pros

You’ve heard of Micro Pigs (oh yeah!) and now I’d like to introduce you to the Micro Post – in other words, I have 20 minutes free to share some goodies with you so this will be short and sweet.

This means putting this post in context must be swift too.

Facebook = important. How people use it = important. Tips and tools to do that = handy.

So, without further ado…

  1. – This social search engine allows you to search by keyword and by platform channel e.g. COMMS corner on Facebook and any mentions will pop up in the search results. This is very handy for both planning and measurement purposes.
  2. – This is similar to Greplin in that it serves up results by social channel (includes Facebook, Twitter, Buzz, Digg and Delicious)
  3. – Another option worth considering as it includes all the major networks (incl. LinkedIn) and also attempts to provide you with some sentiment analysis – while not perfect, it is handy nonetheless.
  4. – Bing Social Search doesn’t seem like it is very well utilized considering it is one of the only ways you can thoroughly access Facebook data – the shared links option is also a great way to see what is hot in real-time
  5. – This allows you to search for vanity Facebook URLs to see if they are available or not – very handy!
  6. – This was originally intended to expose how easily your status updates can be accessed but it actually is a cool tool for marketers and communicators too. Type your keyword in and then you can choose to split by males and females and you’ll get some handy results back.
  7. – this was a tool I used a bit before I discover Greplin – it’s OK, but I now have a new favourite.
  8. – This is more of a personal tool than a professional one but it is handy nonetheless as it provides you with your complete wall comment history in chronological order (and your friends historical data too). 
  9. – A real-time Facebook search engine which provides insights into trending topics, popular likes and more.
  10. – This is handy not just for Facebook but for all the major social networks as it allows you to search for the properties relating to a specific person or organisation.
There are are couple of other search engines tools that aren’t specifically Facebook-related resources, but do help reduce the noise out there.
One option is (watch the video explaining it if only for a giggle) as it will get you saying ‘slashtags’ a lot. It does have merit however, and is potentially a nice alternative to Google if you want to narow your search results by preference.

The other one is which can break a search down by nearly every channel / platform you can think of – it’s a little on the ugly side but worth keeping in your toolbox.

If you are a regular reader of this blog you’ll notice that the posts produced are becoming more and more resource-focused.

If you’re after some deeper thinking (if you can all it that!), visit my SlideShare account or the Paratus Communications blog.


Adam is the blog from Adam Vincenzini which focuses on social media and PR. Connect with Adam on Twitter or subscribe to his blog.

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