- I’m a hobbyist blogger
- When I have an idea for a post I’ll use as many free research tools as possible to populate that post
- While I have no trouble creating the words (clearly), I will often turn to places like Google Images for pictures
- Now, let’s say I’m comparing similar products from multiple brands
- Do you know which product is most likely to be featured most prominently?
- The brand / product which gives me the easiest access to the imagery I need
- My requirement = A clean product shot in ‘X’ size on a white background
So, as a little test, I searched Google Images for the first two beer brands that popped into my head.
Here’s what I got:
The result: About two Heineken product shots I could use as opposed to Peroni’s 10 (hence the Peroni picture in the top left hand corner of this post sourced via PeroniItaly.com).
This is usually obvious on the Press Pages of corporate websites – or via specially dedicated blogs (like the LG Blog UK) which regularly serve up content than can be re-purposed elsewhere at any time.
On the other hand, the Press Pages of less progressive brands in other sectors appear to only post content as a second thought (you know the ones).
The key fact to keep in mind is that bloggers and social media participants will want to talk about you on their terms, and at times that suit them.
They will hunt out information about you when they have an idea for a post, as opposed to when you send them an email or press release.