A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is).
A lot has changed in the two years since that post was published so here a ‘2012 remix’ of that post featuring mix of (mostly free) tools you can use on a daily basis.
Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource.
So, here is my attempt at the complete social media marketing toolkit…
Listening / Research
The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning.
General listening tools
Best in class: SocialMention.com – As far as ‘free’ options go, this is a solid as it gets.
Specific listening tools
Each of the major social media platforms can be interrogated using a combination of specific tools including:
Influencer Research / Identification: This is a much-debated topic thanks to the existence of Klout.com, PeerIndex.net, Kred.ly and the like. While these tools are useful to a degree, the listening tools listed above (when used manually), are just as useful.
Another very handy tool is Google’s AdPlanner which can help you determine which online destinations are most relevant to your product, brand or service.
Content Creation / Curation
Publishing / blogging
Best in class: WordPress.com – The world’s best publishing platform catering to the very big to the very small.
New kid on the block: CheckThis.com – Need a single page website in an instant? This is the tool for you.
Content discovery / curation
There are literally millions of tools and process for discovering relevant content and arranging it online so it can be re-purposed / re-shared. Here as just a few:
If you are looking for specific forms of content, the following tools are useful too:
Video: en.fooooo.com (video search engine which aggregates results from all the major video platforms)
The best engagement dashboards are often a subject of much debate. The most widely used ones include TweetDeck.com, HootSuite.com and SproutSocial.com, but there are a bunch of other alternatives out there too.
Scheduling: BufferApp.com – A simple way to ‘pace and space’ your updates across multiple social networks.
Analysis / Insights
There is definitely no shortage of analytics tools out there, and the free ones pack some formidable power.
Google Analytics is the king when it comes to free website insights but lots of other tools can play a role too.
Social media analytics tools
Facebook: In addition to the Facebook Insights tools, sites like SocialBakers.com can give you an idea of page performance outside the ones you manage.
YouTube: The YouTube Comments Search tool is worth having in your toolkit to assess community sentiment post-upload.
ViralHeat.com provides great insights too and has a nifty extension that provides you with sentiment on any social network page (as reliably as is technically possible).
While this suite of tools doesn’t take care of absolutely everything on your social media marketing plate, it is a decent starting point and something you can add to…and add to…and add to…