adam vincenzini

Pinterest, Facebook and the ‘return of the Glog’

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A couple weeks back when Facebook announced its acquisition of Instagram, myself and a lot of other people proclaimed that it signalled the official arrival of the image-powered web.

The biggest driver behind this trend has been Pinterest thanks to its scrolling interface and ease in which images can be posted and viewed.

If you dig a little deeper, you’ll notice a sub-trend, which is also very apparent on Facebook – a passion for images ‘mashed up’ with words or quotes featured as rich images / posters.

There’s actually an official term of these things and they are called Glogs – interactive posters loaded with text, graphics and more.

Here are some examples:

Now, there’s a lot to be said about these images but I want to focus on the most striking thing…they’re just words!!

The ‘but first, coffee’ one is a great example of this.

If you simply typed those three words into a Facebook status update, how many likes / comments do you think you’d get?

I say this because we recently ran that ‘glog’ on a client’s Facebook page and it received 1,180 likes, 167 re-shares and 49 comments.

You know you wanna ask it…go on…ask!!

Why is something so simple so popular?

Ahhh, the answer is in the question my friends!

Using a image of this nature makes it so simple (and attractive) to engage with.

Within the blink of an eye, you are drawn in by the image and then get hooked by the text.

Genius eh?

How you can make your own Glogs

I stumbled across this really neat site called which is the easiest way to create and customise your own Glogs (it was launched in 2007).

In fact, at the bottom of this post you’ll find a selection of mine for you to, erm, enjoy.

The important message for brands and organisations via this ‘Glog Post’ is that if you are struggling to generate engagement on your social media profiles, especially Pinterest and Facebook, consider Glogs as an alternative to the content you normally share.

If you can’t find any suitable ones already in existence, use to create your own.

Here are some of the Glogs I created earlier…

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