Twitter is widely recognised as the driving force behind the real-time news sharing phenomenon we’ve experienced in the last few years.
Many of the earlier adopters of Twitter were able to generate significant followings on the back of their ability to scan the web for evergreen content relevant to their niche in order to share their ‘found’ goodies at times most likely to be clicked.
But, then, as more and more users discovered this way of adding value to the social media eco-system, it became a lot more competitive, with the most reliable content sources being shared so often that being tipped off to ‘new’ content became rarer and rarer.
This evolution has (in part) created a need for a more dynamic approach to content curation. Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.
Annoyingly, a good portion of this type of content discovery had to be conducted manually, until now.
Introducing five new ways to discover and curate content in real-time…
This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time. The searching ability of Bottlenose is very solid too.
2. rt.ly (aka realtime from bit.ly)
This serves up content with stats telling you how popular it is as the time of searching. For example, an interview with Jaz-Z might be getting shared 16.2 times per minute.
The tag line for this is the ‘interest network’ and it is a pretty fair summation. It is also owner of the most attractive user experience, borrowing a bit of functionality from Pinterest.
Another service which combines your own social media preferences with some real-time discovery and organisation.
5. Social Buzz (from social-searcher.com)
Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options.
Why tools like these give you a competitive advantage
As eluded to at the top of this post, real-time discovery of quality content is becoming more important because pre-scheduling older content doesn’t have the same impact as it once did.
The chart below explains it in a bit more detail.
The best time to find and share content is during the ‘real-time content discovery hot spot’ which means your are more likely to be viewed by your networks as a news breaker as opposed to a news follower.
If you try out these tools, let me know how you get on!