Kamber is the result of a joint venture between myself and the SenateSHJ Group and was established to provide clients with a partner that could drive genuine organisational change, helping to make content marketing and social media central to operational and commercial success.
Why is this important?
I believe it is important because most brands and businesses haven’t embraced the real opportunity social media has presented; a chance to become bona fide publishers.
The shiny carrot for brands who do embrace the publisher opportunity properly is a reduced reliance on paid and ‘institutional’ earned media (over time).
That’s right, if you are able to consistently produce and share content that adds value, you will be seen more, be trusted more and be recommended more.
It’s a long-term investment and it isn’t as sexy as a creative digital stunt or flashy app, but the impact is potentially greater and much more sustainable.
Kamber will strive to help clients embrace this opportunity and support them on that journey.
As part of the launch, I’ve prepared SlideShare presentation which looks at the five big content marketing challenges being faced by businesses right now.
If you’re interested in knowing more about what Kamber will offer clients, visit Kamber.com.au and have a look around.
Instead of getting too deep into the Kamber offer, I thought I’d tell you how the name of the consultancy came about.
It was, at times, a terribly frustrating process but I think we landed on something pretty neat.
Kamber – the name
When we first began writing the business plan we agreed that one of the most dominant traits of content marketing and social media is the pace in which everything moves. The rate of change is incredible and keeping up with it is important if you want to provide clients with the best advice possible.
We then looked at other things that move at great speeds and require constant innovation, optimisation and adjustments to stay ahead of the pack.
The thing that resonated with us the most was Formula One racing.
Teams and engineers are constantly looking at ways to improve the performance of the cars to enable the drivers to shine.
And, strategy plays a big part in winning too.
One of the things that F1 engineers do to improve the performance of an F1 car is adjust the camber (with a ‘c’). This is the angle made by the wheels of a car and when adjusted can improve vehicle performance including grip, handling, speed and control.
Camber (with a ‘c’) also has several other meanings in relation to cars and roads including the slight curve from the centre of the road which makes water flow to the side.
Kamber (with a ‘k’) will assume an engineer-style role for clients.
It will move, adapt and evolve in line with the space it operates in.
It will make the right adjustments to provide clients with optimum performance and results.
It will keep clients on the right track and improve their capabilities over the long-term.
It will adopt the right strategies to achieve the best results in the specific conditions faced by the clients we work with.
As mentioned, the naming process was pretty tough at times and I’ll share some of the lessons learnt and resources I referred to in a future blog post.
After more than five years of blogging this is one of the first times I’ve ever shared anything even remotely commercial.
Thank you for indulging me!