LinkedIn Profile Optimisation: The Ultimate Resource List

linkedin profile optimisation tips header

I often get asked about LinkedIn profile optimisation but have never blogged about it.

The main reason is that so many other people have produced terrific posts about how to improve LinkedIn profiles that I felt I’d just be adding to the noise.

However, I thought it might be handy to curate some of the best advice and posts out there so it was all in the one easy-to-navigate blog post.

Sound good? OK, let’s do it.

LinkedIn Profile Optimisation: The Ultimate Resource List

1. Use a combination of keywords in your headline (via Five elements of an optimised LinkedIn profile via the Top Rank Online Marketing Blog)

The best piece of advice from this post is around headline optimisation which will make your profile more visible from a search perspective.

Multiple titles and a keyword heavy description are recommended (see the examples screen grabs featured in the original post here).

This is very much about what you want to be discovered for and how relevant it is to your primary skill set.

2. Be arrogant…to a point (Counterintuitive advice for maximising LinkedIn, part one, by William Arruda on

The advice from this article is make sure you know and priorities the five key strengths you want to be recognised for and use them repeatedly in your profile.

Linked to point one, use your keyword set within your profile summary areas, making it as easy as possible to be found by people searching for people using those keywords operators.

You are trying to stand out from the crowd, and although you might feel uncomfortable about yelling about your achievements, it is a competitive space and proudly featuring your achievements will elevate you.

The other solid recommendation made by William is that you should create an ‘experience block’ for every key accomplishment in within each role.

For example, if you had three specific responsibilities as part of your role, break each piece up and provide commentary around each of these specialist areas.

3. Share content and contribute to conversations directly linked to the specialist skills you want to be known for

linkedin profile optimisationThis is the only tip that comes directly from me although it is a recommendation you’ll find in all the other advice posts out there.

Once you’ve settled on your keyword set, mirror these areas in the activity you conduct within the platform, especially via the content you share and the discussions you get involved in.

For example, if you specialise in how the LinkedIn platform works, the majority of your activity should be in relation to this subject.

Curate posts you think will add value to your network, add your own mini-perspective in the post box, share the link and engage in any resulting conversations.

4. Make developing your network a priority (10 tips to optimise your LinkedIn profile via

Ben Cotton’s post on LinkedIn profile optimisation is definitely worth bookmarking.

He makes a good point that developing your network is one of the most important elements of profile optimisation.

This might seem like an obvious thing, but adding as many relevant and genuine contacts to your network increases your visibility and reach.

It also help you appear in more ‘related’ searches which will encourage inbound requests.

5. Utilise the contact information section and clearly signpost all links (How to optimise your LinkedIn profile for job search via

 linkedin profile optimisation tips

If you don’t follow Jorgen Sundberg already, you should, he is one of the best LinkedIn specialists I’ve come across.

The key tip from his collection of tips is in relation to using the profile links to an optimal level.

You are able to include links to your website, your blog, and social media profiles.

Jorgen makes a really good point which I’d never previously considered which is to not use the default link titles (e.g My Website) and actually include the names of the URLs (see right).

6. Use a personal tone in your career summary section (What makes a LinkedIn profile POWERFUL via )

The BIG tip from this post is that your LinkedIn profile should be not an exact replica or your resume.

As part of this, a natural and conversational tone is recommended for the career summary section.

7. Use LinkedIn badges on your website / blog (10 tips to make your LinkedIn profile more professional via

Not all the optimisation focus should be ‘on page’.

Use the LinkedIn buttons (available here) on the web properties you own to drive people to your LinkedIn profile to increase connections.

8. Understand what constitutes a good LinkedIn profile summary (via

This post from is one of the best resources I’ve ever come across when it comes to reviewing and improving your LinkedIn profile summary.

It features three examples of good profile summaries and why they’re good. The points to keep in mind include less is more, first impressions last and go light on buzzwords.

9. Keep your endorsement categories tight and relevant (5 ways to strengthen your LinkedIn profile via

linkedin profile optimisationLinkedIn endorsements are still a relatively new feature but people have really taken to them (and LinkedIn has done a great job of promoting their use when you are viewing profiles).

In life, you can really only specialise in a handful of things so it makes sense that your endorsement categories should reflect that.

However, many profiles you see have endless lists of endorsement categories, but you can cull these on your own profile and make it easier to highlight the areas you genuinely specialise in.

10. Feature the variations of your name in your profile where appropriate (Counterintuitive advice for LinkedIn users, part two, by William Arruda on

The second part of this three part series on is another one you should add to your bookmarks.

William suggests you think about how people will look for you, especially if you’re known by a variation to your official name.

In his case, people might search for him as Bill Arruda as opposed to William Arruda, so he includes this variation in his profile summary.

The same can be said for nicknames and maiden names.

Part three of this series is also worth a read.

Sooooo many tips…

There really is a truck load of LinkedIn profile optimisation tips out there.

What I found when I pulled this list of links together is that a lot of it is repetitive with the majority of them covering ‘nuts and bolts’ areas.

However, there is no point worrying about the less common tips until you’ve got the basics right.

I know pulling this post together encouraged me to review my profile and make some adjustments made in the posts featured here.



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