[dot]OhNo!! 10 new domain name extensions that make you shake your head

As you’ve probably seen, nearly 1000 new generic Top Level Domain extensions (gTLDs) are being released in November 2013 (and pre-orders are open now).

gTLDs are the parts of a web address that come after the ‘dot’ e.g. [dot]com, [dot]net and [dot]org.

From November, you will be able to get your hands on extensions more specific extensions like [dot]media, [dot]video, and [dot]agency.

You’ll also be able to apply for some less useful extensions which I’m sure will raise a few eyebrows.

So, for a little fun, here are 10 that I found particularly amusing.

1 .guru

This is the one that scares me the most!

socialmedia.guru? property.guru? marketing.guru?

There is nothing more painful that hearing someone refer to themselves as a guru and now we’re giving these people an opportunity to buy a domain extension like this? Shame on you ICANN, shame!

2 .expert

See above.


3 .exposed

Really? Can we expect to see tomcruise.exposed? katemoss.exposed?

Without giving anyone any ideas, if you wanted to extract a little revenge on someone, this might come in handy.

4 .sexy

Who’s ready for a bit of AdamVincenzini.sexy? No. OK.

5 .cheap

This is a another one you could really have some fun with.


The era of prank URLs is here!

6 .fail

I fear for celebrities and athletes when it comes to [dot] fail.

LeBronJames.fail? Ronaldo.fail?

7 .dealer

Drug.dealer? (Good one for Jesse Pinkman)

Perhaps art.dealer is what they had in mind when this one was approved.

8 .win / .winners

I wouldn’t be surprised if someone has already snapped up forthe.win or game.winners.

Still feels a little odd.

9 .horse

I couldn’t see [dot]dog or [dot]cat but you’re all set if you own a horse.

10 .retirement

I included this one because I just couldn’t understand why or how this one would be used.


I love the interwebz.





  • Reply October 31, 2013


    I suspect the .fail and .sucks will make a lot of cash from nervous businesses trying to protect themselves (or, at least it will after the first voda.fail and qantas.sucks URLs start appearing).

    I also spotted .ninja, in case guru was taken.

    • Reply October 31, 2013

      Adam Vincenzini

      YES! I’d buy voda.fail ASAP if I was Vodafone.

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