Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
My good friend and long-time mentor, Joanne Jacobs, recently published a very informative article on measuring social media ROI which I really recommend you read.
If you’re interested in reading other digital marketing content that I create from time to time, visit Kamber.com.au/blog.