• Mike and Mike social media
    Case Studies

    How a ‘traditional’ publisher is integrating social media into live programming

    Flashing up a hashtag during live TV is nothing new these days. Mentioning a Twitter handle during a radio program isn’t anything new either. But, there is one radio show that is going the extra mile and increasing listener interaction as a result. It is a great example of the infinite possibilities social media has created for traditional media and we can all learn a thing or two from it. Mike and Mike on ESPN American audiences will be familiar with Mike Greenberg and Mike Golic, the hosts of Mike and Mike, an early morning radio show on ESPN radio. If you live elsewhere, you may not be familiar with…

  • Case Studies

    Inside Look: The 2012 NBA Finals and Social Media

    The 2012 NBA Finals begin today between the Miami Heat and Oklaoma City Thunder and don’t be surprised if the ‘tweets per second world record’ is broken (the NBA finals has occupied this title before). Whether you’re a hoops fan or not (for the record, I am a HUGE hoops fan), there is a lot to keep your eye on from a social media activation perspective. While a lot of focus will rightly be on the players and the things they’ll be saying via Twitter in particular, I think the most interesting activity is being delivered the league itself. The NBA has recognised that if they give basketball fans the right…

  • Case Studies

    10 Innovative Examples of Traditional Media Using Social Media

    Traditional media outlets are often criticised for not having embraced social media in the way other organisations have around the world. There’s a pretty simple explanation for this – the fundamental purpose of traditional media outlets/ brands is to sell advertising space in exchange for exposure to an audience (via content). When that isn’t your main source of income, ‘giving away’ content is a lot easier to swallow which is why automotive, drinks and fashion brands are so fond of social. However, the smarter operators have realised that they can use social media channels and tools, especially in real-time scenarios, to keep them in their ‘consideration mix’ (this theory that…

  • Case Studies

    194 social media case studies (and 23 tactics) from 2011

    What is a social media campaign? What is a marketing campaign with an element of social media amplification? What is a series of tactics versus an actual campaign? Yes, putting social media activity into specific boxes in difficult. And, it is why splitting up social and more traditional marketing practices can often do more harm than good. In any event, we’re all still learning and there are a bunch of examples out there to learn from. Here are 194 social media campaigns / case studies that have been published online in 2011 that might come in handy as a reference point for you. Five of Summer’s sizzling social media campaigns…