• Online Video,  Platforms

    10 of the Best Branded YouTube Videos from 2012

    Welcome to a blog post which I’ve been looking forward to publishing for most of the year. Yep, it is time to reveal the 10 videos which set the standard amongst brands trying to reach consumers via YouTube. These 10 videos displayed originality, creativity and a great understanding of the YouTube platform to generate an enthusiastic response from the public. The best way to watch the entire top 10 is via the specially created playlist embedded below (duration: 20 mins). 10 of the Best Branded YouTube Videos from 2012 (compilation) An overview of the top 10  1. The next big thing is already here – Galaxy S3 (Samsung)  Released just prior to the…

  • Online Video,  Platforms

    Is there a YouTube revolt on the horizon?

    On the surface, YouTube is as powerful and influential as it has ever been. We’ve all seen the stats. And, we’ve all tried to tap into the exposure that comes from successful branded YouTube campaigns. However, a storm is on the horizon and it is getting increasingly difficult for YouTube to weather it without suffering some significant damage. There are two big problems facing YouTube at the moment, and they are both being caused by the same thing; size. YouTube is a behemoth. And it’s size is both a blessing and, increasingly, a curse. Size perhaps isn’t an adequate explanation on its own. More specifically, discoverability is the problem. With…

  • Online Video

    Why I’d rather die than ‘go viral’

    Follow this blog directly from Facebook by clicking here. Yes, we all hate the term ‘go viral’ especially in relation to videos. Let me clarify, people don’t seem to like the misuse of the term ‘viral’ when it comes to videos. I’m going to take this a step further today. I’d rather die, than ‘go viral’ and here’s why… ‘Going viral’ is often an indicator of poor general online engagement  Are you scratching your head at that sub-heading? When you ‘go viral’ you tend to experience a very steep period of consumer awareness as thousands of  ‘discovery explosions’ take place when the world (it seems) is simultaneously sharing the same…

  • Online Video

    The YouTube ‘300 Views’ Rule

    We all know that YouTube is a powerful platform. But, it is also one of the world’s most misunderstood platforms, especially when it comes to the specifics. We do a lot of work for our clients on YouTube and managing expectations regarding viewer interaction is often a challenge. One particular YouTube ‘quirk’ often baffles people so I thought I’d try and explain it in a bit more detail here. The 300 Views Rule The following image is a screen grab of the YouTube ‘trending videos’ tab taken at 7.30am this morning (29 March). These are the videos generating huge buzz online and significant interaction. But take a close look at…

  • Online Video

    YouTube – The good, the bad and the ugly (presentation / video)

    Last year, I wrote a post called ’40 useful things to share in Twitter besides blog posts’ to remind myself that there is so much more you can do on Twitter that adds value. I’ve been thinking about doing a Facebook version for a while now and thought now was as good a time as any. These suggestions are made with a brand / organisation hat on but can easily be adapted to personal accounts too. This is also a nice checklist to refer to if you are struggling with achieving the self-promotion versus value-adding presence balance your communities crave from you. So, here are my first 20 suggestions (the…